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What to Cover

After all the work and dialog about the content of the book, going over picture choice and text editing endlessly, re-editing and corrections and rules of English, we come finally to the cover.

Of course the first question is image selection; everyone has their preference, and valid reasons for the choice.

Once the image is agreed, then text.

Trips to bookstores to see which designs on the shelves grab the eye.

And then you start to ponder how the books are displayed; how the placement decisions are made and handed down, whether the book’s landscape format will handicap it in a portrait world.

Of course these are imponderables, but you grapple anyway.

And ultimately you have to go with what your gut tells you, after absorbing as much input as possible.

Remember your initial impulse and stay on that line.

Trust yourself.

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